Today, Alice and Jana have their own company;
they are corporate
style consultants for the BSZ and other institutions.
From time to time, they even teach classes, offer workshops,
and give lectures at the BSZ. Although they havent always
agreed on everything for example, much to Alices
inner discomfort, Jana has always been convinced that she
has the better figure they are still an unbeatable
team. They understand each other instinctively and know how
to present themselves in a situation without having to discuss
anything first. Their favorite game is Good Cop/Bad
Cop. "We used to play that, even in those days,"
recalls Alice. "I would relax, listen, and react understandingly,
while Jana always a little bit impatient doubted
and criticized everything. This way, we were able to really
manipulate people. Oh, to get back to the other question:
no, the roles were never permanent. We alternated, depending
upon mood. Sometimes we took it a little too far." Looking
back to her youth with a certain distanced attitude, Jana
today talks about "victims."
Asked for an example, she begins talking about one of these
simulation games: "It was our favorite thing to do, and
it challenged our teachers,
because they always had to think of something new. To give
an example: Imagine that youre managers of a company.
You are responsible for developing strategies and carrying
out your ideas with a committed team. In this situation,
we were supposed to compete in a digital
marketplace against four other fictional companies.
From the first moment on, we knew that our company would unite
design, fashion, and consulting. Ulrich was the perfect person
for this project. He liked fashion and design, although he
wasnt very secure in his style. At the time, we thought
his enthusiasm for Lacoste was really strange." As early
as the preparatory brainstorming phase, Jana and Alice, with
their aquired knowledge of branding
culture, showed Ulrich his limits. It became clear
rather quickly that in their fictional company, the two girls
would be the bosses and that Ulrich would be the committed
management team. Much would be demanded of Ulrich. He had
to really show what he was capable of. Basically, Jana and
Alice were satisfied because he had to wear several different
hats at once. Ulrich had to be flexible, in the truest
sense of the word.
Yet that wasnt enough. Their plan was a little bit sinister,
but somehow, rather clever, too. They wanted to design the
corporate style for an IT
firm, from the letterhead to the socks. The central
idea was that everything ought to be slightly askew. The logo
was a split, slightly curved line. Red on white. As amateur
tailors, they had a lot of fun designing the clothes. They
especially enjoyed doing the trousers. They imagined a slightly
stiff jeans material with a twisted side seam. They sat up
nights at the sewing machine in order to give the pants an
even stronger twist. Would it be possible to walk in them?
Of course, Ulrich was the model during the design phase. Whether
he wanted to be or not. Ultimately, he didnt want to
at all. He didnt care about anything any more.
Jana and Alices twisted designs pushed him so far that
he exploded under the burden which was a heavy one
anyway, due to all of the multi-tasking
he was required to do. At the start, the twisted pants caused
him a lot of stress, and at the end of the three months, he
didnt fit into them any more. Slowly, he began to come
apart at the seams. His urge to eat went out of control. He
gained weight dramatically and got fat. Without stopping.
When it was time for the final presentation, it was rumored
that he was too ill to attend. With their latently anorexic
bodies, Alice and Jana only too gladly allowed themselves
to be celebrated as the managing directors of their fictional